“In a new playful campaign, IWC Schaffhausen invites people to reinvent themselves by experimenting with different combinations of colors and styles. The setting consists of three-dimensional spaces turned into flat-looking, black-and-white “canvasses” where Eileen Gu, Qiu Tian, and Zhang Ruoyun move, fully fledged and in color, standing out more than ever. In addition, each of the three personalities have dedicated rooms in a virtual “Villa Portofino” which people can explore in the IWC app to learn more about them and the new Portofino watches they are wearing. Special filters allow the public to take pictures of themselves and become part of the campaign.”

www.europewatch.com/news/news-release/iwc/portofino-chronograph-39